Intune: Display Featured Apps in Company Portal for Users

 In this post, I will explain how to display featured apps in company portal for Intune users. In Intune, you can highlight any app in the company portal as a “featured app” to get users to download it.


Company portal on users device offers a better user experience in terms of displaying the available apps and listing the other options. Featured apps are prominently placed in the company portal so that users can quickly get to them. When you set up featured apps in the company portal, they show up under “Featured Apps” right above the recently published apps.

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In Intune, application deployments are sent to devices and then made available to users in the company portal app based on installation behavior or requirement rules. In addition, Intune also offers branding and customization options for the company portal. Refer to the following guide to learn how to configure the branding options for Intune Company Portal.


So, when should you display featured apps in the company portal? Consider the scenario where the user launches the company portal; there are several apps listed. The user must scroll down or use the search function to find the app, both of which add some delay. To avoid this delay, you can configure an app in Intune to show up in the company portal as a featured app. The below screenshot shows the Microsoft Edge browser listed as a featured app in the Intune company portal.


Displaying the featured apps is also possible with ConfigMgr (SCCM). Starting with SCCM 2211 or later versions, you can turn on the Featured tab in Software Center, which will display featured apps for users. Learn how to display featured apps in Software Center for SCCM users.

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How to Display Featured Apps in Company Portal

Let’s look at the steps to display featured apps in the company portal. As an example, I will choose the Cisco Webex app, which is a line-of-business app for Windows that is set up in Intune. Sign-in to the Intune admin portal and navigate to Apps > All Apps. Select the app that you want to enable as a featured app in the company portal.


On the Application page, select Properties. In the App information section, click Edit to modify the application properties.


On the Edit application page, scroll-down to find the option “Show this as a featured app in the company portal“. Toggle the switch to Yes to display this app as featured app. Click on Review and Save to apply the changes you made. A notification appears in the top-right corner of the portal confirming the application properties have now been saved.


Find and Install Featured Apps in Company Portal

Launch the Company Portal on the device that is managed via Intune. Here you see a list of applications assigned to the device or user. The app that was marked as Featured will appear under Featured Apps in the company portal.


From here, users can select the featured app and install on their device. Users can also select and install multiple applications from company portal. Note that you must switch to multi-select mode so that you can select multiple apps at once and initiate the bulk installation.

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Once the user locates the featured app, this app can be shared with others. Every app in the company portal offers the option to share it with other users using Share option. From the left menu, selects Apps. From the list of applications, select an application that you want to share, click the three horizontal dots and select Share. The featured apps can be shared with other users thorough email, phone link, OneNote for Windows etc.


In case you don’t see the featured app in the company portal, you need to perform troubleshooting to resolve the issues. Manually sync Intune policies which forces your device to connect with Intune to get the latest updates, requirements, and communications from your organization.


If you notice the company portal isn’t working correctly, you can repair the Intune company portal app to fix all the issues.


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