How To Cultivate A Strong Company Culture When Working Remotely

 Strong company culture is vital in any workplace. But what do you do when your team doesn’t work from one main office space (or in the instance of an emergency like the coronavirus)? As CEO of a marketing technology company that was 90% remote even before the coronavirus upended most people’s work environments, I have learned a thing or two about how to best lead a remote workforce.


Now more than ever, employees will look to leadership for cues on quality of work, professionalism and workplace culture. Addressing working from home, whether temporary or permanent, can easily be broken down into four main pillars: communication, culture, professionalism and technology.


Overcommunication is not a word in the work-from-home vocabulary.


Successful leaders go out of their way to form connections with all their employees. To do so in a work-from-home environment, you need to communicate as much as possible. What happens organically in an office needs a mindful effort when working remotely. Schedule regular check-ins with employees and team members to ensure they are well adjusted to working at home, and encourage open communication with not only management, but also one another.

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It’s easy to feel alienated as a remote employee. By promoting open communication, you can deepen team bonds and lessen the feeling of isolation.


Culture is key.


When working remotely, culture goes hand in hand with communication. Consider the normal office operations that happen outside of the actual work you do — such as morning updates, end-of-day goodbyes, office chatter, team happy hours and activities, etc. — and recreate them for your e-office by embracing virtual communication.


Things as simple as sending weekly email updates, calling out team wins, giving team members an outlet to get to know one another outside of a work setting (whether that be through a nonwork-related group message, a morning or end-of-day video call),  or virtual happy hours can make a world of difference when working from home. For example, in the wake of COVID-19-induced working from home, my company started organizing a weekly virtual scavenger hunt to keep morale high and promote employee engagement.


Creating a professional environment is essential.

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A crucial part of working from home is getting in the “work” mindset. It’s hard to stay focused and produce quality work from your bed or couch. To mitigate distractions, institute a standard of professionalism from the get-go, and communicate it with anyone working from home.


While there are some standards, such as getting dressed for work every day and not taking calls from bed, that are a given, also consider establishing a clear approval process to keep a standard of quality in work. Using video chats to keep in contact with team members will ensure everyone in the meeting is focused on the task at hand and not multitasking in the background.

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